Case Study · Web & CRM

A website + CRM platform we designed and built.

A platform we built for launching fully customizable websites and landing pages, then turning traffic into pipeline: marketing automation and a CRM are built in, so every lead is captured, nurtured and tracked without stitching separate tools together.

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Highlights

Fully customizable landing pages and websites
Built-in lead capture forms and funnels
Marketing automation for email and WhatsApp follow-up
CRM with contacts, pipeline and deal tracking

Customizable pages

Build landing pages and full websites that match your brand, without waiting on a developer for every change.

Flexible, brand-customizable layouts
High-converting landing page templates
Lead capture forms and call-to-action blocks
Fast, SEO-friendly pages out of the box

Marketing automation

Turn a new lead into a conversation automatically, so no enquiry goes cold while your team is busy.

Automated email and WhatsApp follow-up
Funnels and multi-step nurture sequences
Triggers based on form fills and behaviour
Campaign scheduling and broadcast

Built-in CRM

Every lead lands in a CRM that your sales team actually uses, with the full history attached.

Central contact and lead database
Visual sales pipeline and deal stages
Activity, notes and follow-up reminders
Conversion and campaign analytics

App preview

See the app in action.

Architecture

How we built it.

A modular web platform: a fast, SEO-friendly front end for landing pages, an automation engine for follow-ups, and a CRM that ties every lead to its full history.

Server-rendered, SEO-friendly pages for speed and ranking
Reusable, brand-customizable page blocks and forms
Automation engine: triggers plus email & WhatsApp sequences
CRM data model: contacts, pipeline stages and activity log
Integrations via API and webhooks (WhatsApp, payments, analytics)

Tech stack

Technology we used.

Frontend

Next.js
React
Tailwind CSS

Backend

Node.js
PostgreSQL

Automation

WhatsApp API
Email / SMTP
Job queues

Infra

Docker
CDN
Analytics

Built for

Who this is for.

Businesses that want a website that generates leads, not just looks good
Marketing teams running campaigns and funnels
Sales teams that need a simple CRM tied to their site
Founders who want web, automation and CRM in one platform

FAQ

Questions about this product.

Can I customise the website and landing pages myself?

Yes. Pages are fully customizable to match your brand, and you can edit content and launch new landing pages without rebuilding the site each time.

How do marketing automation and the CRM work together?

Every form submission creates or updates a contact in the CRM, then automation follows up by email or WhatsApp and moves the lead through your pipeline, so marketing and sales share one source of truth.

Do I still need separate email or CRM tools?

Usually not. Landing pages, marketing automation and CRM are part of the same platform, which removes the cost and complexity of connecting several tools.

Other works

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All works

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Rutee

A full ride-hailing platform with customer, driver and merchant apps from one codebase, launched far cheaper than building three separate apps.

Let's talk

Start a project like this.

Tell us what you need and we'll set up a demo and walk through how it fits your business.

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